XR for Business

Meet the leaders who are changing the face of virtual and augmented reality

Latest Episodes

July 05, 2019 00:42:22
The Three Cs of Success for AR with Zappar’s Caspar Thykier

The Three Cs of Success for AR with Zappar’s Caspar Thykier

Your company has access to AR technology. Great! …now what? Have you thought about how to effectively implement that technology to solve a problem? Or are you just planning to develop a neat digital gizmo, release it to the world, and hope folks will use it? Zappar CEO Caspar Thykier joins Alan to discuss his personal Three Cs for Success in AR, and how to think critically when developing AR solutions. Alan: Today’s guest is Caspar Thykier, CEO of Zappar. Caspar has an extensive background in advertising and marketing, and has been lucky enough to work with some of the most successful companies with the biggest blue chip brands, surrounded by the best people. Now he’s spending all of his time in the new world of spatial storytelling — or augmented reality, as some call it. He’s helped so many companies get to market, but the one that he’s working on now that is at the forefront of all this technology is Zappar. Zappar is an augmented reality platform, and a creative studio, all rolled into one, and they’ve been doing augmented reality since 2011. Zappar are really specialists in augmented, virtual, and mixed reality and they’ve been leading the way for over seven years. They work with some of the biggest brands in the world, to meet their marketing and commercial objectives by adding a layer of interactive digital content to their products, packaging, point-of-sale places, and physical marketing collateral. Basically, they turn all passive print into always-on media channels that brand owners can control, which is pretty incredible and amazing stuff. You can learn more about Zappar by visiting them at Zappar.com. “Zed”-A-P-P-A-R dot com. Or, ...

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July 02, 2019 00:34:22
Generating Revenue with Ads That Work in AR, with Admix CEO Samuel Huber

Generating Revenue with Ads That Work in AR, with Admix CEO Samuel Huber

The old ways of advertising in legacy media just won’t work in an XR environment, so Admix CEO Samuel Huber has tried to figure out more effective ways to peddle products in a virtual realm. Today he explores his XR marketing ethos, which focuses on the user first. Alan: Today’s guest is Samuel Huber, founder and CEO of Admix, the first ad tech platform for mixed reality, giving XR developers the best tools to monetize their content.  Admix is a platform that allows advertisers to place non-intrusive ads into VR and AR and gaming content. Their platform allows companies to filter hundreds of advertisers via their programmatic platform, and start generating revenue within minutes. Previous to Admixed, Sam was part of the e-commerce platform Kout.io, social gambling app Betify and the first binary trading game on the app store, Rogue Trader. Admix is a venture-backed startup, having raised $2.4-million. You can learn more about Samuel and Admix by visiting: https://admix.in/ Sam, welcome to the show. Sam: Hey Alan, how are you? Good to be here. Alan: I’m fantastic; thank you so much for being on the show. Sam: Thanks for having me, man. Alan: It’s my absolute pleasure. For the people who don’t know you, I know you’re very active on LinkedIn. For those who don’t know, do you want to just introduce yourself and introduce Admix in your own words? Describe what your company does and what your service and platform does to serve businesses. Sam: Yeah, yeah, for sure. I started Admix about two years ago now, initially based in London. Now we have also an office in San Francisco. The whole idea that we realize is that there’s so many great, ...

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June 29, 2019 00:41:28
Solving Real-World Problems for Global Enterprise with AREA’s Mark Sage

Solving Real-World Problems for Global Enterprise with AREA’s Mark Sage

AR dragons, psychedelic displays at Coachella, and other digital gizmos made possible with XR technologies are fun and all, but Mark Sage, founder of AREA, is on the more pragmatic side of the table; he loves it when XR technologies can solve real-world problems for businesses. Mark and Alan sit down to discuss how to do that, and how that creates a better ecosystem for enterprise XR to thrive. Alan: Today’s guest is Mark Sage. Mark is a product owner, creator, marketer, innovator, business development professional, evangelist, spokesperson, strategist, program and project manager, and mentor across a range of AR, mobile, B2B and B2C technologies and products in an international context. Mark is currently the executive director of AREA: Augmented Reality in Enterprise Alliance; the only global, membership-funded, non-profit alliance dedicated to helping accelerate the adoption of enterprise augmented reality, by supporting the growth of a comprehensive ecosystem. AREA members include Exxon Mobile, Boeing, Lockheed Martin, NVIDIA, PTC, and so many more. You can learn about The AREA at theAREA.org. It is with great honor that I welcome AREA executive director Mr. Mark Sage; welcome to the show, Mark. Mark: Thanks so much, Alan. It’s great to be here to speak to you, and to those who listen out there, as well. I’m really excited. Thank you. Alan: Thank you so much for joining me. We’re really excited; let’s get right into this. I’m going to start — just, dive right in here — what is one of the best XR experiences that you’ve ever had? Mark: Oh, wow. Gosh. Alan: I know, I’m going right in there. Mark: You are, aren’t you? And in the kind of role I’ve got, I have ...

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June 24, 2019 00:42:34
Reaching for the Clouds with 6D.ai’s Matt Miesnieks

Reaching for the Clouds with 6D.ai’s Matt Miesnieks

6D.ai CEO Matt Miesnieks has been in the AR game since the beginning, and he says the best in the industry have always known the best, native use cases for the technology; the problem was for the technology to catch up to the use cases. Listen as Matt and Alan discuss how the tech and the vision are starting to line up today, with the help of groundbreaking cloud mapping technology. Alan: Today’s guest is Matt Miesnieks, the CEO at 6D.ai. Matt is renowned as one of the world’s AR industry leaders, and through his influential blog posts and persona around the world. He’s also the co-founder and CEO of 6D.ai, the leading AR cloud platform, which is his third AR startup. He also helped form Super Ventures, which is a platform and V.C. firm investing in AR solutions. He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. In his career, he’s been the director of product development of Samsung for VR and AR research and development, co-founder and CEO of Dekko, that created the first mobile holographic and mixed reality platform for iOS, 3D computer vision, and slam tracking. And Layar, he was the worldwide head of customer development; Layar sold to Blippar back in the day. And I want to invite Matt to the show. Thank you so much for joining me on the show. Matt: Thanks for having me. Alan: Thanks Matt. This is really an honor to meet you, and you have so much experience in this industry that we can all learn from. You’ve been doing this, it seems like, ...

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June 18, 2019 00:46:55
Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

Businesses that were late adopters of the World Wide Web and the mobile realm are the butt of obsolescence-themed jokes today. Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. Alan: Today’s guest is Rori DuBoff, Managing Director and Head of Content Innovation and Strategy for Extended Reality — that’s VR, AR and MR — at Accenture Interactive. Rori is a strategic and innovations leader with over 20 years experience working in digital marketing, integrated media, creative brand advertising, and emerging technologies. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation. Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. Rori holds an MBA from NYU Stern School of Business and a B.A. from the University of Pennsylvania. She is a regular public speaker, contributing writer for Ad Age, Guardian, Campaign US, Mediapost, and a jury member for the Cannes Lions. With that, I mean, what more can I say? Rori, welcome to the show, and Rori, I just want to let people know that they can find you on Accenture.com and they can follow you on Twitter @RoriDuBoff. Rori, welcome to the show. Rori: Thank you. Nice to nice to be ...

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June 14, 2019 00:52:08
Driving Innovation with Automotive VR Pioneer Elizabeth Baron

Driving Innovation with Automotive VR Pioneer Elizabeth Baron

Elizabeth Baron drove innovation forward at the Ford Motor Company since the ’90s, advancing XR technologies in the automotive industry. Now, Elizabeth joins our host Alan as she discusses her new venture, Immersionary Enterprises, as well as her pioneering work at Ford. Alan: Today’s guest is Elizabeth Baron. Elizabeth has been a true pioneer of virtual and augmented reality as the global lead for immersive realities, bringing together multiple disciplines throughout Ford Motor Company. developing multiple immersive realities using VR, AR, and MR to provide information in context to the design studio, multiple engineering teams, UX developers, and computer-aided engineering analysis and many more. Elizabeth has seen dramatic changes, from huge room-sized, multi-million dollar CAVE systems, to haptic seats, to car cockpits made out of wood. From the promise of virtual reality to it becoming real, Elizabeth has been an industry leader always pushing the limits of technology. She has just started a new venture called Immersionary Enterprises, to provide probability spaces where an enterprise can study any potential reality, or the art of the impossible or possible, with a host of relevant data. These realities can be shared across a global connected work team for more collaborative decision making. Immersionary Enterprises aims to establish a holistic immersive reviews as a near-perfect communication and collaboration paradigm throughout industrial design and engineering. It is with great honor that I welcome VR pioneer Elizabeth Baron to the show. Welcome, Elizabeth. Elizabeth: Oh thank you for having me, Alan. That’s quite an introduction. I really appreciate it. Alan: Well, you certainly deserve it. You have been in this industry since the very beginning; you have seen some incredible changes, and maybe you can speak ...

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