XR for Business

Meet the leaders who are changing the face of virtual and augmented reality

Latest Episodes

June 10, 2019 00:39:32
Using XR to Make Training Fun Again with Sprint’s Jonathan Moss

Using XR to Make Training Fun Again with Sprint’s Jonathan Moss

Training employees can be like pulling teeth – both for the employees and management. But thanks to XR technologies, Jonathan Moss has had success in finding new, innovative ways to get the team engaged in training at Sprint. Moss chats with Alan, discussing how XR can be used to invigorate a corporate team, save a company millions, and how it can all be done in-house with a moderate investment. Alan: Our guest today is Jonathan Moss head of learning, technology, and sales enablement and XR strategy at Sprint. Jonathan and his team proposed to unleash everyone’s potential by evolving the experience and growing Sprint’s consumer sales organization, through learning and sales enablement. Concurrently, they are taking on the industry through utilization of technology to disrupt and design learning that is different from what we’ve ever experienced to date. They are on a mission to eliminate dull and ineffective training. Jonathan is a lifetime learner that continues to challenge today’s norms by thinking in terms of possibilities and realities. His team is working with startups and experts to develop virtual training, mixed reality, real gaming for learning — not just points and badges — and has already launched the ability to serve up content at the point of need, using augmented reality. Jonathan has had the pleasure of leading teams up to 250 people that spanned the entire country, with operating revenues of 14 billion dollars. They have implemented strategies that have changed the growth trajectory of people and results through leadership and employee development programs, redesigning sales processes, integrating technology for improved customer journeys, and cost saving efficiencies, creating operational models that optimize profitability and executing on the fundamentals of ...

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June 06, 2019 00:07:22
XR Moguls in an Uber with the VRARA’s Kris Kolo

XR Moguls in an Uber with the VRARA’s Kris Kolo

You’ve heard of “Comedians in Cars Getting Coffee”; get ready for “XR Moguls in an Uber at AWE.” Alan holds a quick, guerilla-style backseat interview with Kris Kolo, Global Executive Director of the VR/AR Association. They discuss the awesome things they saw at the expo – like the VR pool party – and the VRARA’s upcoming Enterprise Summit at LiveWorx Boston on June 10. ...

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June 05, 2019 00:43:24
Digital Influencers and Marketing New Realities with Cathy Hackl

Digital Influencers and Marketing New Realities with Cathy Hackl

The future is here, and it looks like…a hipster Colonel Sanders? Strange as it sounds, turning the antebellum-esque brand icon into a Millennial-friendly digital influencer is just one way that brands around the world are turning to XR to reach their audiences in inventive new ways. Here to delve deeper into the ins-and-outs of marketing in XR is futurist Cathy Hackl, co-author of the brand-new book, Marketing New Realities. From Coachella, to virtual try-ons, and yes, even KFC’s “playboy chicken impresario,” Cathy explains how XR technologies will change the way we interact with our customers. Alan: Today’s guest is Cathy Hackl. Cathy is a futurist, speaker, and amazing author. Cathy is an Emmy-nominated communicator-turned-augmented-and-virtual-reality-global-speaker, producer and, author. Cathy has worked with You Are Here Labs, HTC VIVE, as a virtual reality evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers blockbuster, Ready Player One. Cathy is also the co-author of Marketing New Realities: An Introduction to VR and AR Marketing, Branding and Communications. Cathy has been featured in media outlets like CNN, Silicon Beat, Entrepreneurs, CMO.com, Forbes Venture Beat, and so many more! She is a global adviser for the Virtual and Augmented Reality Association, and a leading voice in the VR space. For more information you can visit cathyhackl.com. It’s with great honor that I welcome developer/marketing specialist Cathy Hackl. Welcome to the show, Cathy. Cathy: Thank you Alan appreciate it. Happy to be here. Alan: It’s such a great pleasure to have you. We’ve been very fortunate to have traveled around the world together, and been on different stages, and it’s so great to finally have you on on my show. Cathy: I know! ...

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May 27, 2019 00:53:13
Massive XR Environments and Transforming Education with Alvin Wang Graylin

Massive XR Environments and Transforming Education with Alvin Wang Graylin

The latest generation of XR technologies introduces radical new capabilities, from multi-user tracking in massive spaces, to 6DOF standalone headsets, to the ability to track hands, eyes, and lips. HTC’s Alvin Wang Graylin discusses what this means for everything from automotive design to helping children learn about the universe. Alvin Wang Graylin is an industry leader, evangelist and passionate driver of XR technologies, particularly virtual reality. As the China President at HTC, he leads all aspects of the company’s VR and smartphone business in the region. Alan: Today’s guest is an industry leader, evangelist and passionate driver of XR technologies, and particular virtual reality, Mr. Alvin Wang-Graylin. Mr. Graylin is the China President at HTC, leading all aspects of the Vive/VR (VIVE.com) and the Smartphone businesses in the region. For those of you not familiar with HTC Vive, VIVE is a first-of-its-kind virtual reality platform, built and optimized for room-scale VR and true-to-life interactions. Delivering on the promise of VR with game-changing technology and best-in-class content, VIVE has created the strongest ecosystem for VR hardware and software, bringing VR to consumers, developers and enterprises alike. He is also currently Vice-Chairman of the Industry of Virtual Reality Alliance (IVRA.com) with 300+ company members, President of the $18B Virtual Reality Venture Capital Alliance (VRVCA.com) and oversees the Vive X VR Accelerators (VIVEX.co) in Beijing, Shenzhen and Tel Aviv. Mr. Graylin was born in China and educated in the US. He received his MS in computer science from MIT and MBA from MIT’s Sloan School of Management. Mr. Graylin graduated top of his department with a BS in electrical engineering from the University of Washington, where he had specialized in VR and AI over ...

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May 14, 2019 00:56:42
Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

How will the convergence of 5G and AR and artificial intelligence lead to the creation of experiences that no one’s ever imagined? Join Forbes columnist and author Charlie Fink to find out! Alan: Hello everybody. Today’s guest is one of my good friends and someone I consider a mentor. XR consultant, columnist, speaker, and author, Mr. Charlie Fink. Charlie Fink is a Forbes columnist and an author of two AR-enabled books – Charlie Fink’s Metaverse: A Guide to VR and AR, and Convergence: How the World Will Be Painted with Data. Charlie is a former Disney, AOL, and AG Interactive executive, famous for coming up with the idea that turned into The Lion King. Charlie was EVP and COO of VR Pioneer Virtual World Entertainment. He was an SVP of AOL Studios and president of the American Greetings Interactive. Charlie founded and exited to venture-backed startups and has produced over 30 award-winning Broadway musicals. Charlie is leading the way in XR for business by covering and reporting on everything XR-related. With that, let’s welcome Charlie Fink. Charlie: Wow, I don’t know if I can live up to an introduction like that. Thank you Alan. Alan: Oh you’re amazing. You’re amazing and thank you so much for being on the show. First of all I want to congratulate you on the launch of your new book Convergence, an AR-enabled book about AR. Maybe you can tell us a little bit about the book, and why it came to be. Charlie: Well, we were looking at doing a second edition of the first book which sold very well, but it soon became apparent that the AR topic in particular had been sort of glossed over in the first book, ...

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May 08, 2019 00:05:10
Welcome to XR for Business with Alan Smithson

Welcome to XR for Business with Alan Smithson

We are about to see the largest transformation in human history. Artificial intelligence, Internet of Things, quantum computing, 5G, blockchain and virtual, augmented & mixed Reality are all maturing at the exact same time. My name is Alan Smithson, and I am going to be your host for the XR for Business podcast where I will interview industry leaders who are either making or using immersive virtual, augmented and mixed reality solutions for business. From marketing and sales to logistics and training to design and remote collaboration, you will learn how the world’s largest organizations are implementing an XR For Business strategy and why you should too. We are about to see the largest transformation in human history. Artificial intelligence, Internet of Things, quantum computing, 5G, blockchain and virtual, augmented & mixed Reality are all maturing at the exact same time. Anyone of these technologies on their own would be revolutionary but used together, we begin racing towards the Singularity or the point where the exponential curve of technology goes straight up, unlocking unprecedented value in the market. Over the next 10 years, more than $1T in value will be created by virtual, augmented & mixed reality (XR). Our goal is to be the central community hub for XR for business and XR For education. Our mission is simple: Hyper-Accelerate XR For Business & Education. The XR for Business podcast will interview leaders from marketing, manufacturing, retail, training, HR, banking, insurance, emergency services, IT, and of course from virtual, augmented and mixed reality professionals creating the tools we will use to enter into the age of spatial computing. The podcast is aimed at inspiring and educating business leaders who are looking ...

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