XR for Business

Meet the leaders who are changing the face of virtual and augmented reality

Latest Episodes

January 17, 2020 00:47:01
Letting Workers Qualify Themselves in AR, with AR Expert’s Dr. Björn Schwerdtfeger

Letting Workers Qualify Themselves in AR, with AR Expert’s Dr. Björn Schwerdtfeger

Getting future workers excited for the jobs they might have tomorrow can be challenging, especially when many young workers tend to enjoy challenging themselves with new tasks. Dr. Björn Schwerdtfeger says that AR training can allow those workers to qualify themselves for all sorts of tasks, and have fun doing it, to boot. [Transcript coming shortly] Alan: Hey, everybody, and thanks for joining in on the XR for Business Podcast with your host, Alan Smithson. I’m really excited today. I have Dr. Björn Schwerdtfeger from Germany. He has more than 15 years experience in augmented reality. Together with the German industry, he’s evaluated almost every idea for AR in applications in the industry. He’s been a co-inventor of Pick-By-Vision at TU Munich. And during that time — when computers for AR glasses were still carried in large backpacks — Björn holds a PhD in industrial augmented reality as a serial entrepreneur. And among other things, his company, AR Experts, is advising about a third of Germany’s most important production companies, and is shaping their augmented reality roadmaps. You can learn more about them at ar-experts.de. And they have another product that they’re gonna be talking about today. It’s ar-giri.com. Björn, welcome to the show, my friend. Björn: Yeah. Welcome, Alan. Nice to meet you. Nice to meet you online. I’m looking forward to this podcast. Alan: It’s so exciting. The work that you’ve been doing over the last few years — like a decade and a half — is really starting to come to fruition now. I mean, all of the hard work that you and your team have done to evangelize a technology that — let’s be honest — 15 years ago, the technology really wasn’t ready for the market. Tell us, how did you get into this, into AR? Björn: It was actually ...

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January 15, 2020 00:07:11
Live from VRX, with XR Ignite’s Alan Smithson

Live from VRX, with XR Ignite’s Alan Smithson

Regular listeners will know that podcast host Alan Smithson is no stranger to the conference circuit, and is often asked to present or speak at the big XR expos. In a special episode of XR for Business, you’ll get to hear Alan in his element, as we present his opening remarks at this year’s VRX Conference. “Well, thank you guys for joining. Again, welcome to the Blue Room at VRX 2019. My name’s Alan Smithson, and we’re gonna be talking today about the transformation of education using XR. I want to just quickly talk about MetaVRse. We’re building a platform for future-proof learning. And what that means to us is as more spatial computing technologies come on board, what we want to do is make sure that organizations — from training and enterprise, and also schools and organizations in high schools and universities — all have access to not only the content, but the platforms to let them make their own content. So what we’re building is a platform marketplace for technologies and content to grow. We’re entering into the exponential age of humanity. We’re hitting the point at which all of these technologies converge together. So in the next 10 years, more wealth will be created than all of previous human history. We’re entering into an inflection point, where education systems are going to be stretched beyond our wildest imaginations. Over the next 10 years, more wealth can be created, but right now — currently — we’re building a city the size of Manhattan around the world globally, every single month. Yeah. We’re going to experience massive changes, from environmental changes, to job force changes, to educational changes, all of these changes are happening to us at a pace that ...

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January 14, 2020 00:24:22
Digging Up Digital Cadavers in XR, with Sector 5 Digital’s Jeff Meisner

Digging Up Digital Cadavers in XR, with Sector 5 Digital’s Jeff Meisner

Today’s guest — Sector 5 Digital‘s Jeff Meisner — hopes to put grave robbers out of business, among other things. He pops in to talk to Alan about all the experiential learning experiences his company has developed, from digital cadavers to study anatomy, to the VR design process of Bell Helicopters. [Editor’s Note: due to an uploading error on my part, this episode was previously released last week with the wrong audio. We’re re-releasing today with the correct audio. We appreciate your understanding, and in particular, Jeff Meisner’s understanding in this matter – Chris, Podcast Editor] Alan: Hi, I’m Alan Smithson. And today, we’re speaking with Jeff Meisner, CEO of Sector 5 Digital, about their pioneering work on the Fantastic Journey Anatomy VR Ride, Fork Lift Training Simulator, and the work they did with Bell Helicopters, shortening design times from years to months. All of this and more on the XR for Business Podcast. Jeff, welcome to the show, my friend. Jeff: Thanks, Alan. Alan: I am super excited. So, Jeff, you are doing some incredible work at Sector 5. Let’s start with the Fantastic Journey Anatomy VR. Right. This just blows my mind. Jeff: Yeah. Yes. Just as a historical perspective on this, we’ve been working with this particular healthcare client for a couple of years now. And we started out initially doing a 3D digital cadaver, basically, that allowed them to do facial anatomy. And the company is in the business of doing injections into the face and hand. And so they needed a way to have safe areas so the injectors would have training. So we created a basic virtual training tool and that was initially in 3D, not in VR, but it was driven through our tablets and things like that. So it had kind of ...

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January 13, 2020 00:37:08
Living in a Post-Scarcity World of Technology, with You Are Here Labs’ John Buzzell

Living in a Post-Scarcity World of Technology, with You Are Here Labs’ John Buzzell

We live in a three-dimensional world, and according to today’s guest — You Are Here Labs president John Buzzell — our computers are finally starting to catch up with that. John shoots the proverbial breeze with Alan on how spatial computing is going to fundamentally change our relationship with computers, and thus, our relationship with the world. Alan: My name is Alan Smithson, your host for the XR for Business Podcast. Today’s guest is a good friend, John Buzzell from You Are Here Labs and You Are Here Agency. John is an award winning 28 year veteran of the digital industry, creating interactive experiences across augmented reality, virtual reality, video games, mobile apps and numerous high volume websites. To learn more about You Are Here Labs and You Are Here Agency, visit yahagency.com. John, welcome to the show. John: Thanks, Alan. Good to be with you. Alan: And of all the people we’ve had on the show, you have a lot of experience in this field. I mean, you built the AR Porsche visualizer where you could drop a Porsche right in your living room and I actually have a photo of a Porsche in my living room from your app. John: [laughs] That’s great. You know, that was an interesting project, because we started off on the Hololens and it was a really interesting project. But at some point, Porsche said this is a little too future for us at the moment and we need something that the dealers and the salespeople can use without fear. And so when ARKit popped up from Apple and they said surprise, now everybody with an iPhone 6 and above and use augmented reality, it really changed the game. And we very quickly converted that experience from the Hololens to the humble iPad and ...

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January 10, 2020 00:27:25
The Sound of XR, with Bose’s Michael Ludden

The Sound of XR, with Bose’s Michael Ludden

Your various realities — virtual, augmented, X, etc — are often talked about in the realm of vision, since we humans lean on vision as our major sense. But the folks at Bose, like today’s guest Michael Ludden, know that there’s room for sound in XR too. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Michael Ludden, global head of developer advocacy and principal augmented reality advocate at Bose Technologies. Michael is a technologist, futurist, strategist, product leader, and developer platform expert who loves to operate on the bleeding edge of what’s possible, and is a frequent keynote speaker at events around the world. Michael was previously director of IBM’s Watson’s Developer Lab for a AR and VR, among some other career stops. To learn more about the work he’s doing at Bose, you can visit developer.bose.com. Michael, welcome to the show. Michael: Wow, what an intro. Thanks for having me. Alan: It’s my absolute pleasure and honor to have you on the show. I’m super excited. I was talking to all fine and last week. I was flying from Toronto to San Francisco, and I just happened to sit beside a guy who we started talking about AR and I pulled out the North Glasses. He pulled out the Bose Frames; we swap. And we had this kind of meeting of the minds. I had the visual, he had the audio and it was really cool that I got to try the Bose Frames. What an amazing piece of technology. Michael: Glad you liked it. Alan: So you’ve had a storied career here. You’ve done everything from IBM Watson, to Google, to HTC, Samsung. How did you end up in technology, and why did you get so fascinated on futurism? Michael: Well, it’s sort of ...

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January 08, 2020 00:00:46
Episode Cover

Digging Up Digital Cadavers in XR, with Sector 5 Digital's Jeff Meisner

Today's guest -- Sector 5 Digital's Jeff Meisner -- hopes to put grave robbers out of business, among other things. He pops in to talk to Alan about all the experiential learning experiences his company has developed, from digital cadavers to study anatomy, to the VR design process of Bell Helicopters. Alan: Hi, I'm Alan Smithson. And today, we're speaking with Jeff Meisner, CEO of Sector 5 Digital, about their pioneering work on the Fantastic Journey Anatomy VR Ride, Fork Lift Training Simulator, and the work they did with Bell Helicopters, shortening design times from years to months. All of this and more on the XR for Business Podcast. Jeff, welcome to the show, my friend. Jeff: Thanks, Alan. Alan: I am super excited. So, Jeff, you are doing some incredible work at Sector 5. Let's start with the Fantastic Journey Anatomy VR. Right. This just blows my mind. Jeff: Yeah. Yes. Just as a historical perspective on this, we've been working with this particular healthcare client for a couple of years now. And we started out initially doing a 3D digital cadaver, basically, that allowed them to do facial anatomy. And the company is in the business of doing injections into the face and hand. And so they needed a way to have safe areas so the injectors would have training. So we created a basic virtual training tool and that was initially in 3D, not in VR, but it was driven through our tablets and things like that. So it had kind of an AR component to it. Alan: You will learn in 3D dramatically better than even just ...

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